Hydration Multiplier. A great-tasting, non-GMO electrolyte powder drink mix powered by Cellular Transport Technology (CTT) designed to enhance rapid absorption of water and other key ingredients into the bloodstream. Typically, when you drink fluids, they pass through the entire digestive system, losing water before your body can absorb it. CTT uses a precise ratio of sodium, glucose, and potassium to create an osmotic force that allows water to be delivered to the bloodstream earlier on in the digestive system. Hydrates faster and more efficiently than water alone. 1 serving contains 3x the electrolytes of traditional sports drinks and 5 essential vitamins.